Cool promotion

Brazilians can win one of 10.000 frozen ipods!

After decades of popsicle promotions that included prizes printed on the stick, Brazilian ice-cream company Kibon has taken it to a new level by including the actual prize inside the popsicle: they will manufacture 10,000 specially made propsicles, identical in size and color to the actual thing, frozen with iPod shuffles inside.

They started to think about it back in March with the objective of putting the shuffles directly in the hands of the prize-winner. "It works like this: the consumer buys an Fruttare popsicle which comes in 10 different fruit flavors," Neto told us, "and may find an iPod Shuffle inside the package," ready to play. However, since people would be able to tell that an iPod is inside by looking at the package itself, they had to find an alternative. The popsicles with prize inside had to be exactly the same as the regular popsicles. The obvious solution was putting the shuffles inside a real popsicle, but this was ruled out as the humidity would have destroyed the shuffle in no time, even with plastic around it. The other idea: a fake ice cream that looked exactly like the real thing. "We developed a special prototype that emulates the real ice cream;" company's representative says, "it protects the iPod from humidity, and it feels like the real ice cream. It is virtually impossible to fell the difference without opening the package." Their testing proved successful.

Plus they will get by post of the ipod's manual and warranty plus a coupon that they can get the ice-cream in the same flavor as the fake one!!!

from gizmodo.com